Does Steam hold the “Keys” to Epic’s Game Store Kingdom?

Though Epic has come out blazing with attacks on Steam’s 70/30 revenue split, Steam’s policy of allowing publishers and developers to sell their own Steam “keys” on other stores (serviced by Steam for free), makes the math a bit more complicated.

What is Steam’s “key” policy and how does it differ from what is presently offered by the Epic Games Store?

What does it mean to enforce “guidelines” over specific rules or contract terms?

And why does the use of “guidelines” mean that some publishers and developers might still consider themselves to be better off going with Epic?

Continue reading “Does Steam hold the “Keys” to Epic’s Game Store Kingdom?”