Virtual Legality #27-2 Update: Sponsored by EA?

More twists and turns in the continuing story of just what happened to GGGManLives’ Anthem Review!

What does Electronic Arts claim to have happened?

What is the difference between “Game Changers” and “Sponsored” Content?

And why does a video exist with absolutely NO disclosures, if the issue (as claimed by EA) was that EA paid for its creation?

Continue reading “Virtual Legality #27-2 Update: Sponsored by EA?”
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Game Changer! Did EA force influencer to violate False Advertising Laws?

With reports that content creator “Gggmanlives”, a member of Electronic Arts’ own paid-affiliate “Game Changers” program, was asked to remove EA-identifying watermarks from his negative review of Bioware’s Anthem, controversy surrounding the video game publisher’s use of influencers as de facto arms of its marketing department continues to swirl.

What seems to have actually happened here?

What is the Electronic Arts Game Changers Program?

And if EA actually made this request, why might it have caused itself (and Gggmanlives) many, many more problems?


Continue reading “Game Changer! Did EA force influencer to violate False Advertising Laws?”