With reports that content creator “Gggmanlives”, a member of Electronic Arts’ own paid-affiliate “Game Changers” program, was asked to remove EA-identifying watermarks from his negative review of Bioware’s Anthem, controversy surrounding the video game publisher’s use of influencers as de facto arms of its marketing department continues to swirl.
What seems to have actually happened here?
What is the Electronic Arts Game Changers Program?
And if EA actually made this request, why might it have caused itself (and Gggmanlives) many, many more problems?
Continue reading “Game Changer! Did EA force influencer to violate False Advertising Laws?”