Busting the Block – How Avengers: Infinity War Changed the Game…for Everyone

While Rules of the Game is largely intended to reflect on the rules, regulations, and incentives that help influence our lives, occasionally something hits close enough to home that I feel compelled to write about it on this blog.  This is one of those times.


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On October 29, 2014, Disney’s Marvel Studios announced Phase 3 of the Marvel Cinematic Universe (“MCU”), the culmination of a decade-long effort to infuse 20+ major motion pictures with just enough connective tissue to plausibly bring them together in one universe-shaking, climatic, cross-over event.

Well, that event is here.  Avengers: Infinity War (“Infinity War“) has arrived.

40+ characters.

A dozen galaxy-spanning locations.

6 Infinity Stones.

1 damn triumph.

As the MCU has grown to dominate the box office, almost every other movie studio has at least feigned interest in starting their own “universe” of interlocking films and other materials.  But whether Warner BrothersUniversal, or others, none have come close to what Marvel has achieved, and after Infinity War, the bar has been set even higher.

How does Infinity War do what it does?  How does the MCU work so well when seemingly all others have faltered? And how does Infinity War successfully navigate the “impossible” task of serving as the climax of dozens of plots over almost 20 movies and half as many years?

How? Let’s dig in.

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