With new job postings being made by Lucasfilm and Disney to staff up “Lucasfilm Games”, questions abound as to just what role Disney intends to have in the future of Star Wars video game production.
What is Lucasfilm Games, and what do the job postings have to say about the relationship between Disney and licensees like Electronic Arts?
How does an exclusive license to intellectual property (IP) work, when might Disney be able to get out of it, and most importantly, would it even want to?
What is brand management, and why do the job descriptions for the positions at Lucasfilm Games suggest a more robust licensor/licensee relationship rather than the opposite?
And what does it all mean for Star Wars, Indiana Jones, and the rest of the Lucasfilm portfolio?
Continue reading “Virtual Legality #38 – Lucasfilm Games, Electronic Arts, and the Future of Star Wars”
Rules of the Game 