Virtual Legality #38 – Lucasfilm Games, Electronic Arts, and the Future of Star Wars

With new job postings being made by Lucasfilm and Disney to staff up “Lucasfilm Games”, questions abound as to just what role Disney intends to have in the future of Star Wars video game production.

What is Lucasfilm Games, and what do the job postings have to say about the relationship between Disney and licensees like Electronic Arts?

How does an exclusive license to intellectual property (IP) work, when might Disney be able to get out of it, and most importantly, would it even want to?

What is brand management, and why do the job descriptions for the positions at Lucasfilm Games suggest a more robust licensor/licensee relationship rather than the opposite?

And what does it all mean for Star Wars, Indiana Jones, and the rest of the Lucasfilm portfolio?


Discussed in this episode:

“Lucasfilm Games has been unexpectedly resurrected by Disney”
PCGamer, March 20, 2019
(https://www.pcgamer.com/lucasfilm-games-has-been-unexpectedly-resurrected-by-disney/)

“Disney reaffirms commitment to EA in wake of Lucasfilm Games job postings”
PCGamesN, March 20, 2019
(https://www.pcgamesn.com/lucasfilm-games-revival?tw=pcgn_ne)

“Lucasfilm Games is a thing again?”
Tweet, Ashley Day, October 18, 2017
(https://twitter.com/jellyscare/status/920565813987495936)

“EA and Disney sign exclusive deal for rights to Star Wars games”
Polygon, May 6, 2013
(https://www.polygon.com/2013/5/6/4306022/ea-disney-star-wars-games-exclusive-rights)

“EA’s Troubled Decade Of Star Wars Games”
Kotaku, January 16, 2019
(https://kotaku.com/ea-s-troubled-decade-of-star-wars-games-1831807493)

“Disney May be Rebuilding Lucasfilm Games”
IGN, March 20, 2019
(https://www.ign.com/articles/2019/03/20/disney-may-be-reviving-lucasfilm-games)


PODCAST VERSIONS AVAILABLE AT

Spotify: (https://open.spotify.com/show/3qsDhQ7h6BR2wLyNQYDWB4)

iTunes:
(https://itunes.apple.com/us/podcast/virtual-legality/id1448785539?mt=2)

SoundCloud:
(https://soundcloud.com/user-510342404)

Google Play Music:
(https://play.google.com/music/listen#/ps/In3d7qersx72lvzehxo7gu6cd5u)


“Virtual Legality” is a continuing series discussing the law, video games, software, and everything digital, hosted by Richard Hoeg, of the Hoeg Law Business Law Firm (Hoeg Law).


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