Is Bungie in talks to sell out to Microsoft? Have such talks *ever* happened? Imran Khan of Kinda Funny, Jeff Grubb of GamesBeat, and Tom Phillips of Eurogamer sure think so. But why then did the CEO of Bungie, Pete Parsons, deliver a flat denial on Twitter stating in no uncertain terms that “This is False”?
Well like most things in corporate messaging, there’s more here than initially meets the eye.
When is a denial not a denial? When it categorically denies a multi-conditional paraphrase of a rumor speculated on in a casual podcast by two separate people.
CEOs don’t wear halos, but their destiny *is* to parse language…in Virtual Legality.