Microsoft to Buy Bungie? When is a Denial Not Really a Denial? (VL314)

Is Bungie in talks to sell out to Microsoft? Have such talks *ever* happened? Imran Khan of Kinda Funny, Jeff Grubb of GamesBeat, and Tom Phillips of Eurogamer sure think so. But why then did the CEO of Bungie, Pete Parsons, deliver a flat denial on Twitter stating in no uncertain terms that “This is False”?

Well like most things in corporate messaging, there’s more here than initially meets the eye.

When is a denial not a denial? When it categorically denies a multi-conditional paraphrase of a rumor speculated on in a casual podcast by two separate people.

CEOs don’t wear halos, but their destiny *is* to parse language…in Virtual Legality.

Published by Richard Hoeg

Richard Hoeg ("Rick") graduated in the top of his class from the University of Michigan Law School and is the founding member of The Hoeg Law Firm, PLLC (www.hoeglaw.com) specializing in the fields of corporate governance, venture finance, and mergers and acquisitions. An avid gamer and technologist, Rick expanded his practice to include information technology, software licensing, and related contractual and intellectual property law issues, with a focus on Software-as-a-Service and custom software development. Rick currently lives in Northville, Michigan with his wife and two daughters.

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