Virtual Legality #38 – Lucasfilm Games, Electronic Arts, and the Future of Star Wars

With new job postings being made by Lucasfilm and Disney to staff up “Lucasfilm Games”, questions abound as to just what role Disney intends to have in the future of Star Wars video game production.

What is Lucasfilm Games, and what do the job postings have to say about the relationship between Disney and licensees like Electronic Arts?

How does an exclusive license to intellectual property (IP) work, when might Disney be able to get out of it, and most importantly, would it even want to?

What is brand management, and why do the job descriptions for the positions at Lucasfilm Games suggest a more robust licensor/licensee relationship rather than the opposite?

And what does it all mean for Star Wars, Indiana Jones, and the rest of the Lucasfilm portfolio?


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Virtual Legality #27-2 Update: Sponsored by EA?

More twists and turns in the continuing story of just what happened to GGGManLives’ Anthem Review!

What does Electronic Arts claim to have happened?

What is the difference between “Game Changers” and “Sponsored” Content?

And why does a video exist with absolutely NO disclosures, if the issue (as claimed by EA) was that EA paid for its creation?

Continue reading “Virtual Legality #27-2 Update: Sponsored by EA?”

Game Changer! Did EA force influencer to violate False Advertising Laws?

With reports that content creator “Gggmanlives”, a member of Electronic Arts’ own paid-affiliate “Game Changers” program, was asked to remove EA-identifying watermarks from his negative review of Bioware’s Anthem, controversy surrounding the video game publisher’s use of influencers as de facto arms of its marketing department continues to swirl.

What seems to have actually happened here?

What is the Electronic Arts Game Changers Program?

And if EA actually made this request, why might it have caused itself (and Gggmanlives) many, many more problems?


Continue reading “Game Changer! Did EA force influencer to violate False Advertising Laws?”